Creative Copy Manager, Editor & Storyteller

From brand-defining campaigns to quick and clever headlines, I shape every story with a challenger mindset—leading teams to build deeper, more unique connections with shoppers while prioritizing critical business goals. Explore some of my recent work and the difference this creative approach can make.

Take A Glance

I Invite People To Immerse Themselves…

…With Special
Chances To Indulge…

…In Products Made To
Higher Standards…

…To Transform The
Way They Live.

About Me

Thanks for stopping by! I’m Amber, a creative copy manager with eight years of in-house writing experience. Like many of us, I followed the status quo in the beginning—and watched it underperform again and again. Shoppers and brands deserve better experiences, and I’ve built my career on dismantling these played-out boundaries. Over the years, I’ve helped develop and elevate the voices of national legacy brands and rapidly growing start-ups, bringing care, creative strategy, and cheeky touches at every turn. All in the desire to push one step further.

Let’s Connect

Specialties

Campaigns

Product Launches | Category Spotlights | Promotions | Brand Initiatives

Product

Positioning | Naming | Messaging Strategy | Style Distinction

Management

Team Oversight | Feedback & Approval | Mentorship | Advocacy

Partnerships