Email Creative

By tailoring content to unique user behaviors, product affinities, and milestones in their customer journeys, I pair data-driven strategies with distinctive storytelling—for CRM creative that’s
on-brand, strategic, and never compromises the customer benefit.

Product Features

Launch Creatives
Crafting rich new worlds with tailored launch emails, ranging from deeply detailed to quick and click-baity.

Category Spotlights
Ensuring the continued success of core products, with new ways to showcase iconic categories and the differences they make.

Segmentation

Acquisition
Enticing first-time customers with educational content, core product benefits, and brand differentiators—all created with rigorously tested copy and design treatments.

Retention
Drawing on purchase and browse behavior to curate personalized recommendations, sharing details that heighten desire and decrease buying hesitancy.

Promotional Emails

The core tenets are simple:
hero the offer, push urgency, showcase bestsellers.
But none of that matters without desire for the product. By crafting unique, benefit-driven narratives for each promotion, I invite loyalists to indulge in the products they’ve been dreaming of—and leads to discover new experiences they didn’t know they needed.