Email Creative
Shoppers swipe with extraordinary speed, giving us mere seconds to capture their attention. And a punchy headline isn’t enough—it’s tailoring content to unique user behaviors, product affinities, and milestones in their customer journeys.
By pairing these data-driven strategies with distinctive storytelling, I craft CRM creative that’s on-brand, strategic, and never compromises the customer benefit.
Product Features
Launch Creatives
Crafting rich new worlds and inviting customers to experience the difference, with tailored launch emails that range from deeply detailed to quick and click-baity.
Category Spotlights
Ensuring the continued success of core products, with new ways to showcase iconic categories and how they make a difference that’s felt every day.
Segmentation
Acquisition
Enticing first-time customers with educational content, core product benefits, and brand differentiators—all created with rigorously tested copy and design treatments.
Retention
Drawing on purchase and browse behavior to curate personalized recommendations, sharing details that heighten desire and decrease buying hesitancy.
Promotional Emails
The core tenets are simple: hero the offer, push urgency, showcase bestsellers. But none of that matters without desire for the product.
By crafting unique, immersive stories for each promotion,
I’m inviting consumers to make their aspirational world a reality
(for a limited time only, of course).
Educational &
Transactional Emails
Product Education
Working directly with acquisition and customer experience teams to alleviate buying hesitancy—offering key information for customer confidence and conversion.
Seamless Transactions
There’s no beating around the bush here—these emails serve as clear, digestible references for stress-free customer experiences.
Quick Hitters
Sometimes a good hero is all you need.
