Campaigns

A distinctive story is crucial to driving brand awareness, elevation, and conversion. For the last six years, I’ve been closely collaborating with senior art, photo, and design directors to craft memorable and immersive narratives—supporting critical business goals with rich, data-driven creative.

Evergreen

Boll & Branch:
Fall ‘25 Evergreen Campaign

To celebrate the coziest season of all, I invited customers to not only refresh their beds for cooler weather, but to create a sanctuary of comfort—rooted in extraordinary softness, design, and craftsmanship.

Homepage Creative

PLP Content Tile Support

Launch Emails

Paid Social

Offline Support

Produced Radio Script

Retail Window Vinyl

Retail Welcome Sign

Promotional

Boll & Branch:
Black Friday/Cyber Monday

It’s the biggest sales event of the year, and shoppers are flooded with more offers than ever. From brainstorm to execution, I’ve led the last six Black Friday campaigns with creative that’s thumb-stopping, unique to the brand, and supports critical business objectives.

Homepage

Dedicated Landing Page

PLP Content Tile Support

Paid Social

Offline Support

Produced Radio Scripts

Retail Window Vinyl

Retail Welcome Sign

Direct Mail

Product Feature

Boll & Branch:
Fall ‘24 Bed Blanket Activation

Crafted a top-to-bottom funnel campaign to support rapid growth in this product category, reimagining the current assortment to offset a lack of newness. Each asset is rooted in distinctive style and sensorial benefits, with tailored messaging for retention and acquisition audiences.

Landing Page

PLP Content Tile Support

Launch Emails

Paid Social

Quiz

Product Launches

Paid Social

Boll & Branch:
New Colors & Collections

New products invite us to reshape our world, achieve aspirations, and elevate everyday moments. Taking a full-circle creative approach, I identify the most compelling product details and tailor messaging for every touchpoint—from internal positioning decks to channel-specific assets.

Color Launch:
Terracotta & Sandstone

Launch Emails

Paid Social

PLP Content Tile Support

Collection Launch:
Signature Ladder Stitch

Headline Optionality

Homepage Launch

Launch Email

Influencer
Activation

Recommendations from influencers like Julia Marcum are driving more conversions than ever. To successfully launch products in partnership, I ensure the right questions are asked, the most compelling narratives are told, and the content is thoughtfully tailored to each platform.

Boll & Branch:
@chrislovesjulia Campaign

Organic Social

Paid Social

Landing Page

Special Events

In a digitally driven world, moments of human-to-human connection become more meaningful than ever. Events like sample sales and new store openings help build personal connections with untapped cohorts—beginning with warm, exciting invitations they’ll instantly RSVP to.

Boll & Branch:
Sample Sale