Website
By partnering directly with design, e-comm, and merchandising teams,
I serve as a creative lead in top-to-bottom website copy—from homepage
heroes and product pages to navigation and checkout. Each touchpoint is relentlessly considered, with strategic storytelling that turns
high-intent leads into high-value loyalists.
Homepage Creative
Crafting top-funnel experiences with three core tenets: evoke an emotion, be memorable, and begin a story that leaves readers craving more.
Product
Landing Pages
Boll & Branch:
Promise Of Softness Campaign
Created an immersive experience that proactively addressed shoppers’ top question—answered in a way that built brand trust, prioritized consumer benefits, and showcased a deep level of expertise to alleviate purchase anxiety.
Boll & Branch:
Never Sleep Hot Again Campaign
Capitalized on top-performing paid social ads I created, hooking readers with an invitation to “Never Sleep Hot Again.” To boost CVR even more, I worked with senior design and acquisition leads to create a cohesive landing page experience—resulting in conversion rates that remain successful and efficient into 2025.
Influencer
Landing Pages
I bring influencer partnerships to life on site with rich product stories and personal points of view. By sending the right talking points and scrutinizing briefs, I craft narratives that are memorable, benefit-driven, and on-brand for the
business and influencer alike.
Boll & Branch x
@shawnjohnson
Educational
Landing Pages
With educational pages that are clear, digestible, and hospitality forward, I give shoppers everything they need to convert with confidence.
